A baby elephant has entered the flight search engine room

Google acquired flight data company ITA Software for $700m over a year ago. Today they've added Google Flights, an air-fair search engine, to their search offering. It's US only for the time being, but I'm sure more locations will be added quickly.

Webjet (ASX:WEB) shareholders should be a tad concerned with the medium-long term outlook of the company. Google has a habit of slowly iterating their products over time and eating the lunch of others. Just as Google Maps has done to Whereis over the last five or so years in Australia.

Webjet current share price: $2.07